Business Innovator, Product Designer & Developer based in California

I am the COO @ VirtualPBX.com, and advise founders, business owners and entrepreneurs on building, launching and managing their products, teams and businesses.

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About This Site

This is an experiment in publishing a web site using Notion. The intention is to share over 30 years of experience building products and running companies.


Latest Content

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Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

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Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech ...

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